Articles Tagged ‘edelman’

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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Axe lets Raptors fans play like Fred VanVleet

To reach attention-split Gen Z men, the personal care brand is focusing on unique experiences relevant to their passions.

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Becel relaunches its brand to have a bit more ‘heart’

The margarine brand pivots to more emotional messaging and capitalizing on interest in plant-based, health-focused products.

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Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

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Up to the Minute: Brookline lands Upper Deck assignment

Plus, senior promotions are made at Zulu, Bob and Innocean.

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Edelman names new leadership in Vancouver

Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.

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Edelman hires new head of strategic planning

Michelle Lee joins from Ogilvy to fill a new role at the agency.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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2019 Agency of the Year: PR

This year’s top agencies found new ways to enhance their offering with a focus on creative.

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2019 PR AOY Bronze: Edelman brings in creative guns

How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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Catching up with Judy John

The global CCO fills strategy in on how she’s navigating new waters over at Edelman.

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Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.