Articles Tagged ‘edelman’
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
Edelman hires new head of strategic planning
Michelle Lee joins from Ogilvy to fill a new role at the agency.
It’s time to end the tyranny of impressions
Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.
2019 Agency of the Year: PR
This year’s top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
Check out the 2019 Agency of the Year showreels
This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
Ontario Lung Association creates a cannabis superhero
“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
Here are the (big and small) Agency of the Year shortlists
Today’s shortlists cover the show’s newest category and the one that started it all.
Unilever gives everyday purchases a social impact
A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.
Creativity comes to the fore
A growing number of below-the-line disciplines are being called upon to deliver big ideas.
Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma
The wins in the festival’s two Health categories are among the first for Canada.
