Articles Tagged ‘edelman’
Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
Axe lets Raptors fans play like Fred VanVleet
To reach attention-split Gen Z men, the personal care brand is focusing on unique experiences relevant to their passions.
Becel relaunches its brand to have a bit more ‘heart’
The margarine brand pivots to more emotional messaging and capitalizing on interest in plant-based, health-focused products.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
Edelman hires new head of strategic planning
Michelle Lee joins from Ogilvy to fill a new role at the agency.
It’s time to end the tyranny of impressions
Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.
2019 Agency of the Year: PR
This year’s top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
Check out the 2019 Agency of the Year showreels
This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
Ontario Lung Association creates a cannabis superhero
“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.
