Articles Tagged ‘edelman’

Becel-Oats

Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

Screen Shot 2021-04-21 at 10.11.22 AM

Dove shows the girls behind manipulated selfies

The brand revisits an iconic ad format to tackle the ubiquity of photo altering apps and pandemic-related body image issues.

Dove Kids_Gift Pack

Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

becelshelfblade

Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

scott-graham-research

Half of Canadians believe business leaders are misleading them

Edelman finds CEOs’ credibility is down as consumers grow more empowered.

edelmanquad

Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

laurakimcropped

Edelman hires new strategy lead in Canada

Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.

image002

Taco Bell creates a spicy advent calendar

The QSR makes it easier for consumers to enjoy everything from hot sauce to favourite meals at home.

becel-bake-main

Becel boosts a kind digital campaign with shopper

The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.

Shipathon

FedEx goes American Ninja Warrior for the holidays

The delivery company is showing it can meet the challenge of huge shipping volumes, if Canadians do their part and ship early.

Plates-Press-Release-Image--1

Freshii has a lot on its Plates

The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.

autism-image2

Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

KFC-1

KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

Hellmann's Island - Welcome!

Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

KFC plant-based

KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.