Articles Tagged ‘edelman’

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Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

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Are brands being scrutinized more now than ever before?

New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Driving trust (and purchase) during a pandemic

Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.

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Axe lets Raptors fans play like Fred VanVleet

To reach attention-split Gen Z men, the personal care brand is focusing on unique experiences relevant to their passions.

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Becel relaunches its brand to have a bit more ‘heart’

The margarine brand pivots to more emotional messaging and capitalizing on interest in plant-based, health-focused products.

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Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

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Up to the Minute: Brookline lands Upper Deck assignment

Plus, senior promotions are made at Zulu, Bob and Innocean.

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Edelman names new leadership in Vancouver

Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.

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Edelman hires new head of strategic planning

Michelle Lee joins from Ogilvy to fill a new role at the agency.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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2019 Agency of the Year: PR

This year’s top agencies found new ways to enhance their offering with a focus on creative.