Articles Tagged ‘edelman’

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Edelman makes six senior appointments

Five promotions and a new SVP hire touch on the agency’s health, corporate, media and internal comms practices.

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For Nissan, NFTs are more than a token gesture

The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.

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Advil spotlights performers’ post-pandemic plans

The pain relief brand plays an optimistic note about the COVID-19 vaccine and the future of live performance.

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Edelman Montreal names new general manager

In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.

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Taco Bell goes sublimnal to draw out peoples’ cravings

The QSR used imagery for fake brands to plant a craving for its namesake product in the minds of Canadians.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

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Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

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Dove shows the girls behind manipulated selfies

The brand revisits an iconic ad format to tackle the ubiquity of photo altering apps and pandemic-related body image issues.

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Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.

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Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

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Half of Canadians believe business leaders are misleading them

Edelman finds CEOs’ credibility is down as consumers grow more empowered.

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Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

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Edelman hires new strategy lead in Canada

Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.

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Taco Bell creates a spicy advent calendar

The QSR makes it easier for consumers to enjoy everything from hot sauce to favourite meals at home.

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Becel boosts a kind digital campaign with shopper

The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.