Articles Tagged ‘edelman’

doucette

Edelman hires Jordan Doucette as ECD

The Taxi exec will join the PR shop in May to help lead the growing creative group.

Edelman-Yanik-065

Yanik Deschenes heads to Edelman

The former head of communications at Sid Lee will lead the PR agency’s Montreal office.

Kraft2

Shopper Innovation Awards: Kraft brings back hockey

The CPG company made sure hockey went on during the NHL lockout, winning a Bronze.

Print

PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

MURAL_010

The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

Dave 3

Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.

Keep-Calm-and-Just-Dance

Youth Report: Ubisoft shifts its focus to fans on campus

The videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.

knorr 1

Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

John Clinton Edelman

Clinton to lead Edelman Canada

The former president and CEO of Grey Canada has joined the PR agency as its new CEO.