Articles Tagged ‘edelman’
Up to the Minute: Fido gets a new VP of brand
Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.
Telus’ new year fitness plan
The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.
‘Tis the season for agency holiday cards (part three)
From Edelman to Bensimon to KBS, here is the third and final round-up of agency holiday goodies.
Tylenol’s role reversal
A new social campaign for Cold and Flu focuses on family support over product promotion.
Not asking is always ridiculous
The Canadian Women’s Foundation uses everyday situations to educate Canadians about the proper way to get consent.
Edelman brings on Andrew Simon for new direction
Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.
Edelman hires a CD in Vancouver
Ryan Semeniuk joins as the agency looks to offer more creative integrated communications.
Jordan Doucette returns to Taxi
Doucette is set to go back to the agency where she had her first leadership role to fill its vacant ECD position.
Edelman hires insights exec
Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.
Telus hears your screams
With “Expect More” the telco opens the lines of communication with customers and admits it can do better.
Mondelez Canada’s soccer play
The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.
Which Canadians will judge this year’s CLIOs?
Jane Murray (pictured) and four others are part of this year’s juries to award international ad work.
Why don’t Canadians trust businesses?
Canadians are a skittish bunch, according to Edelman’s annual Trust Barometer. And the economy isn’t helping.
Edelman’s national approach
Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.
Putting the wild in childhood
A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.
