Articles Tagged ‘edelman’

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Jordan Doucette returns to Taxi

Doucette is set to go back to the agency where she had her first leadership role to fill its vacant ECD position.

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Edelman hires insights exec

Catherine Yuile joins as SVP of insights and analytics, a new role at the agency.

telus

Telus hears your screams

With “Expect More” the telco opens the lines of communication with customers and admits it can do better.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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Which Canadians will judge this year’s CLIOs?

Jane Murray (pictured) and four others are part of this year’s juries to award international ad work.

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Why don’t Canadians trust businesses?

Canadians are a skittish bunch, according to Edelman’s annual Trust Barometer. And the economy isn’t helping.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

rving

Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.

hockeyville

Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.

best buy

Best Buy takes the mystery out of wearables

The retailer brings some levity to the vast category, trying to teach folks about the growing space.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

kraft pb

Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

Frazer

Frazer Jelleyman departs Taxi

The former CCO has left his role at the agency to head home to his native U.K., with chairman Paul Lavoie stepping into the position.

Bolton

Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

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KD just wants you to have fun

Care to purchase a pair of “funderpants?” Kraft Dinner’s got you covered. But stash your money. They want you to juggle as payment.