Articles Tagged ‘Editorial’
Comparing notes & thriving on chaos
Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.
Serving a higher purpose
Editor Emily Wexler on what the next generation of purpose-driven marketing should look like.
Insights and influencers
Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.
Editorial: The age of cynicism
From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.
Editorial: Beyond standing out
From strategy‘s latest issue, editor Emily Wexler on how brands must really hone into consumers’ lives to break through.
Editorial: No more laurels to rest on
Managing editor Emily Wexler on the need for agencies and corporations to mix in education and exploration initiatives to keep up in a fast-moving world.
Editorial: Adapting your way to the top
Managing editor Emily Wexler on how this year’s crop of Brands of the Year reached the top by being open to change, despite the risk.
Editorial: Content wins the throne game
Strategy executive editor Mary Maddever calls on TV networks to step up their digital plans and for brands to support them.
Post-advertising: brands need to be more interesting
In this month’s editorial, strategy executive editor Mary Maddever reflects on engaging, rather than interrupting, in today’s marketing landscape.
Editorial: Diversity – not a black and white issue
Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.
Editorial: Right smart
Strategy‘s executive editor on why effectiveness remains undeniably linked to creativity.
Editorial: Finding the sweet spot
Strategy‘s executive editor Mary Maddever on why mass advertising still matters.
Editorial: Extreme advertising
Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.
Ads that earn their keep
Just in time for Cannes, strategy‘s executive editor Mary Maddever looks at world-class innovation and how marketing trends are changing the way businesses operate.
Community-led and nimble: the new corporate social relationship
Strategy‘s executive editor Mary Maddever looks at unrealistic expectations and limitless opportunities in the new CSR landscape.
