Articles Tagged ‘Estee Lauder’

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

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Estee Lauder brings AR to a chatbot

The “conversational lipstick advisor” is the brand’s latest application.

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Estee Lauder links AR to ecommerce

A new online interface that lets users virtually test and buy cosmetics is the company’s latest foray into the space.

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Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.