Articles Tagged ‘Ethnicity’

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Why ‘making the business case’ is vital to reaching Black consumers

Ethnicity’s Howard Lichtman explains how brands under-valuing an entire community has led to a massive knowledge gap.

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CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.

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Up to the Minute: Ethnicity hires new head of research

Plus, Cannes Lions picks its next chairman and A&C wins a pair of new clients.

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Up to the Minute: Ethnicity expands

Plus, Ryan Edwards gets relaunched, Isaac Reputation names a new partner and more news you may have missed.

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How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.