Articles Tagged ‘Ethnicity’
Why ‘making the business case’ is vital to reaching Black consumers
Ethnicity’s Howard Lichtman explains how brands under-valuing an entire community has led to a massive knowledge gap.
CIBC adds a personal touch to its multicultural marketing
The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.
Up to the Minute: Ethnicity hires new head of research
Plus, Cannes Lions picks its next chairman and A&C wins a pair of new clients.
Up to the Minute: Ethnicity expands
Plus, Ryan Edwards gets relaunched, Isaac Reputation names a new partner and more news you may have missed.
How Kruger is evolving its multicultural strategy
New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.
