Articles Tagged ‘Facebook’

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Hootsuite launches a partner program

The social management platform is the latest in the space to offer hands-on workshops for creatives.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

Time for digital transformation

Twist Image’s Mitch Joel on the top 10 areas of change for marketers.

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Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.

What content marketers can learn from mom publishers

Performance Content Group’s Paul Cowan on competing for attention against baby videos and cat memes.

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Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

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Picturing a gender-equal future

Take a peek into an invite-only Cannes session with Facebook’s Sheryl Sandberg, hunting for a way to get more women at the top.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.