Articles Tagged ‘FCB Canada’
Why CDSS’s new campaign is based on studying exercise
FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.
Jeff Hilts departs FCB for ‘rewirement’
The agency’s outgoing co-CCO is leaving to pursue other creative passions, prompting a minor restructure of its creative team.
BMO creates 281 pieces of content to be relevant to millennials
The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.
Canada takes home most awards at Epica
Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.
Air Canada focuses on selflessness over being ‘home for the holidays’
On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.
Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.
Hudson’s Bay navigates the holiday season with much-needed cheer
Annie Murphy and Catherine O’Hara bring the joy Canadians want this year to a campaign geared towards making shopping less complicated.
Up to the Minute: Breakfast Culture expands D&I clients
Plus, Cadillac Fairview draws ire of OPC for use of facial recognition and an FCB ACD wins at Next Creative Leaders.
Fountain Tire shifts gears to drive trust in mechanics
Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.
BMO wants to literally change how we talk about women and money
The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.
McCain turns pre-roll ads into golden tickets
Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.
FCB Canada adds a new creative team
Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.
The lockdown stole live comedy nights out
So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.
FCB Canada names Nancy Crimi-Lamanna as CCO
The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.
YWCA drives donations to any organization fighting domestic violence
The non-profit is calling in extra support for women forced to quarantine with their abuser.
