Articles Tagged ‘FCB Canada’
Quebec fast-casual chain Valentine picks FCB as its AOR
The MTY-owned chain wants to boost sales, build its online presence and optimize conversion rates with its new agency.
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.
Ogilvy, FCB and BBDO land on WARC’s Creative 100
Meanwhile, Cossette earned two spots on the list of most effective campaigns.
FCB recruits two ECDs with international experience
Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.
Fountain Tire finds humour in a failure to communicate
The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.
FCB finds an inclusive way to mark Orange Shirt Day
The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.
BMO shows how good advice leaves clients with no regrets
In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.
FCB Toronto enters the metaverse
The agency has recreated its office in social platform Gather Town as part of broader workplace culture and mental health efforts.
Broken Heart Love Affair adds creative depth
The agency has hired a duo behind FCB’s recent CDSS and BMO work, the beginning of an upcoming growth spurt.
McLovin’ takes a stand for Mike’s Hard seltzers
Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.
Air Canada sets an enthusiastic post-pandemic tone
The airline is using the Olympics to launch an optimistic campaign all about moving forward and seizing the moment.
FCB continues to add to its creative department
New ACDs Nick Noh and Jordan Darnbrough are the latest team the agency has brought on in the last four months.
Cannes Digest: Wrapping up a record-breaking year
Canadian agencies end the week with 52 Lion wins, a new record, while Rethink secures a spot as the third-ranked Independent Agency of the Year.
Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
