Articles Tagged ‘FCB Canada’

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Canada takes home most awards at Epica

Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.

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Air Canada focuses on selflessness over being ‘home for the holidays’

On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.

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Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

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Hudson’s Bay navigates the holiday season with much-needed cheer

Annie Murphy and Catherine O’Hara bring the joy Canadians want this year to a campaign geared towards making shopping less complicated.

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Up to the Minute: Breakfast Culture expands D&I clients

Plus, Cadillac Fairview draws ire of OPC for use of facial recognition and an FCB ACD wins at Next Creative Leaders.

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Fountain Tire shifts gears to drive trust in mechanics

Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.

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BMO wants to literally change how we talk about women and money

The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.

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McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

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FCB Canada adds a new creative team

Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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FCB Canada names Nancy Crimi-Lamanna as CCO

The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.

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YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.

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The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.