Articles Tagged ‘FCB Toronto’

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Up to the minute: New VPs everywhere

New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.

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CASSIES Silver: Oreo gets in on the Olympic spirit

The campaign focused on athletes and sportsmanship, and boosted Q1 dollar consumption by 16.3% within three weeks.

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Genius gifts and creative gestures

Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.

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FCB unveils new CEOs

Worldwide CEO Carter Murray on why Canada is one of the network’s top shops, and what he hopes the new heads can accomplish.

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Wearables go beyond the fitness category

On what lies ahead for the tech and why brands don’t need to create their own hardware to get in on the game.

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From probabilistic to predictive analytics

Is that a crystal ball in your pocket or are you just crunching data?

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FCB’s Carter Murray on local creativity

The global CEO chatted with strategy on the advantages of smaller markets and being responsible with clients’ money.

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Draftfcb changes name

Global CEO Carter Murray said it was time for the agency, now called FCB, to simplify its brand name.