Articles Tagged ‘FCB’

FCB

FCB makes hires to expand strategic capabilities

The new additions bring social, content and data expertise to the agency’s offering.

Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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Shift Disturbers: Tosin Adeniyi helps Black youth find their place in ad land

The Nigerian-born account coordinator’s networking efforts bloomed into a mentorship program geared towards giving talent exposure they might not otherwise get.

Project Understood

In Brief: FCB wins a Grand Clio

Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.

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FCB, Rethink win Gold at the Clio Awards

Canadian agencies took home more than 40 trophy wins.

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Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

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Creative Report Card 2021: FCB will stop at nothing

How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.

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Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

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Creative Report Card 2021: The Planners’ Review

The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

Mindsets

Why CDSS’s new campaign is based on studying exercise

FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.

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Up to the Minute: FCB adds a new creative team

Plus, Innocean has a growth spurt, Diamond picks up a “buzz”-worthy investing client and the IDEA contest is open for entries.

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Jeff Hilts departs FCB for ‘rewirement’

The agency’s outgoing co-CCO is leaving to pursue other creative passions, prompting a minor restructure of its creative team.

FCB

Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.