Articles Tagged ‘FCB/SIX’
Targeting tactics with a digital bent
Using new platforms helped these brands meet younger consumers where they already live.
FCB/Six launches consulting division
The digital agency creates a dedicated team that will focus on bringing clients’ back-end systems up to speed.
Canada moves up on Warc 100
Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.
PFLAG uses data to keep travelers safe
A new global platform reimagines the Pride flag as an online data tool to keeps LGBT people informed while abroad.
FCB/Six adds to leadership team
A new managing director, Priyanka Goswami, tops off a year of growth at the agency.
2017 Strategy Awards: Drug Free Kids’ cross-channel jump
The brand wanted to prompt parent-teen conversations about driving while high.
FCB big winner at the Clios
Canadian agencies collectively earned 42 trophies across the award’s different categories.
The Contenders: Tech that packed a punch
Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.
Drug Free Kids sends a well-timed personal message
A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.
Up to the Minute: New clients at FCB/Six, Environics
Plus: Molson Coors sticks with its media partner and more news you may have missed.
Back page: The logo data made
After playing with some numbers, FCB/Six predicts the winner for next year’s Brand of the Year.
The future is female, and other lessons
FCB/Six’s Krystle Mullin, fresh from Cannes’ See It Be It program, on tackling the ad world’s gender imbalance.
Back to basics on data
FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.
Rivet rebrands, expands to Montreal
The digital and data-focused shop is now called FCB/Six to better reflect its position in the international network.
