Articles Tagged ‘febreze’

P&G

Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

shutterstock_138895871

Products with smart potential

Texting toilet paper, anyone? Here are some every day items that should tap the internet of things trend.

IMG_4588 - wheel

The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

12 05 15 febreze

Febreze explores new distribution channels with car freshener

The recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.

IMG_4499a

At home with P&G

Falguni Desai, category brand manager for home care, shares the strategy behind Febreze’s “Breathe Happy” mission and her battle to get Dawn into the cart.

febreze

Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.