Articles Tagged ‘Felicity PR’

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Making sun protection the new rule

A PSA by two Canadian charities wants sun protection to be a habit on par with wearing a seatbelt.