Articles Tagged ‘Felicity’

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How to avoid ‘wellness overwhelm’

Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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Up to the Minute: Tam-Tam\TBWA makes three hires

Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.