Articles Tagged ‘Ford Canada’

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Ford plants a powerful idea about its electrified lineup

They might not appear in the short film, but the F-150 Lightning and E-Transit were used to power the production.

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Ford makes a smoothie from ingredients in its cars

The automaker wants to show off innovation novel to the category: the sustainable, plant-based materials it uses to make its parts.

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Corner Office Shifts: Lactalis names new VP marketing

Plus, Ford Canada’s lead marketer becomes CEO and Corus names a top marketer for Quebec specialty channels.

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Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

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Up to the Minute: Cannes shrinks its juries

Plus: New wins for Ketchum and NKPR, GroupM streamlines and more news you may have missed.

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Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

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What’s buzzing at Blue Hive?

The Ford-focused shop’s new ECD Serge Pennings on the need for a unified voice, and positioning the brand as a Canadian favourite.

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What to expect in 2015: report

Is a more rebellious consumer on the horizon? Are we more accepting of failure? According to Ford’s annual trend report the answer is yes.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.