Articles Tagged ‘Ford’

Who knew car companies were the greenest brands?

Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night’s Crystal Awards, celebrating the best in radio ads.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

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Top Cannes contenders: Radio

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

KarenHowe

Best of Cannes: Radio

One Advertising’s Karen Howe on the best Radio work at the festival, including one Bronze she thinks should have struck Gold.

McDonalds

Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.

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Brands up the cool factor

Van Houtte, Jacob’s Creek and Lincoln are among the brands attaching themselves to those who are “cool by profession.”

Fordzombies

Ford Canada gets social with zombies

The car co has partnered with YouTube star Patrick Boivin to produce spots showing off its 2013 Ford Escape.

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Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.

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An advertising free-for-wall

Marketing went off the wall this summer, with installations that left people with what they truly desire: free stuff.

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Match acquires Action Marketing Group

The pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.

Cineplex

Ford and Canon get interactive with Cineplex

The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.

Mindshare

MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.