Articles Tagged ‘Forsman & Bodenfors’
OLG wants to democratize horse racing
The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.
Replens takes on taboos about seniors and sex
Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.
Polestar’s minimalist approach to the Super Bowl takes a shot at Tesla
One of several EV ads to air on Sunday, the high-end entrant wants to stand out in the minds of sustainability-focused Canadians.
Holland Bloorview puts ableism at the forefront
The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.
Renaissance refreshes to be less thrift, more modern retailer
The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Holland Bloorview offers a new POV on inclusion
The hospital continues its push by showing how much kids with disabilities appreciate seeing themselves in media.
How to weather the next storm? Build a resilient brand
From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.
We need diverse legends
Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.
Forsman & Bodenfors hires strategy, client service leads
Head of strategy Andrew Carty is one of the new additions, joining following the closure of Send+Receive late last year.
Canadian Women’s Foundation puts in the work for gender equality
The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.
Seneca accepts the challenge of a smaller student market
The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.
Holland Bloorview calls on ad industry to be more inclusive
The hospital’s latest “Dear Everybody” effort gives brands clear direction on how to better represent people with disabilities.
Forsman & Bodenfors names production lead in Toronto
Arriving from Jam3, Johanna Stewart will oversee all aspects of production and technology within the agency.
Forsman & Bodenfors appoints ECD in Montreal
Eva Van den Bulcke is the latest hire in the office following Forsman & Bodenfors’ merger with KBS Canada last fall.
