Articles Tagged ‘Forsman & Bodenfors’

Covid Response

How to weather the next storm? Build a resilient brand

From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.

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We need diverse legends

Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.

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Forsman & Bodenfors hires strategy, client service leads

Head of strategy Andrew Carty is one of the new additions, joining following the closure of Send+Receive late last year.

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Canadian Women’s Foundation puts in the work for gender equality

The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.

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Seneca accepts the challenge of a smaller student market

The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.

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Holland Bloorview calls on ad industry to be more inclusive

The hospital’s latest “Dear Everybody” effort gives brands clear direction on how to better represent people with disabilities.

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Forsman & Bodenfors names production lead in Toronto

Arriving from Jam3, Johanna Stewart will oversee all aspects of production and technology within the agency.

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Forsman & Bodenfors appoints ECD in Montreal

Eva Van den Bulcke is the latest hire in the office following Forsman & Bodenfors’ merger with KBS Canada last fall.

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Forsman & Bodenfors hires Montreal strategy lead

Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.

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Forsman names new Montreal exec

Karine Huard joins as general manager, with the goal of furthering the agency’s equality-based philosophy.

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Canadian Women’s Foundation picks Forsman & Bodenfors

The win is the agency’s second since its merger with KBS in September.

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Seneca selects Forsman & Bodenfors

The account win is the new agency’s first, following last month’s merger with KBS.

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Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

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KBS merges with Forsman & Bodenfors

MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.

UpToMinute

Up to the Minute: Thinkingbox hires six

Plus: MDC Partners makes an acquisition, CMPA gets a new marketer and more news you may have missed.