Articles Tagged ‘Forsman & Bodenfors’
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Holland Bloorview offers a new POV on inclusion
The hospital continues its push by showing how much kids with disabilities appreciate seeing themselves in media.
How to weather the next storm? Build a resilient brand
From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.
We need diverse legends
Forsman & Bodenfors’ Glen D’Souza explains the message he gets about Canadian marketing when he looks at a mostly white Marketing Hall of Legends.
Forsman & Bodenfors hires strategy, client service leads
Head of strategy Andrew Carty is one of the new additions, joining following the closure of Send+Receive late last year.
Canadian Women’s Foundation puts in the work for gender equality
The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.
Seneca accepts the challenge of a smaller student market
The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.
Holland Bloorview calls on ad industry to be more inclusive
The hospital’s latest “Dear Everybody” effort gives brands clear direction on how to better represent people with disabilities.
Forsman & Bodenfors names production lead in Toronto
Arriving from Jam3, Johanna Stewart will oversee all aspects of production and technology within the agency.
Forsman & Bodenfors appoints ECD in Montreal
Eva Van den Bulcke is the latest hire in the office following Forsman & Bodenfors’ merger with KBS Canada last fall.
Forsman & Bodenfors hires Montreal strategy lead
Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.
Forsman names new Montreal exec
Karine Huard joins as general manager, with the goal of furthering the agency’s equality-based philosophy.
Canadian Women’s Foundation picks Forsman & Bodenfors
The win is the agency’s second since its merger with KBS in September.
Seneca selects Forsman & Bodenfors
The account win is the new agency’s first, following last month’s merger with KBS.
Forsman & Bodenfors names CEO
Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
