Articles Tagged ‘Frederick Lecoq’
How Golf Town is getting back on course
After a year of using digital channels to tap into the growing popularity of golf, an “anthemic” new TV spot is the next step in the retailer’s turnaround efforts.
How Golf Town sustained a month-long Black Friday
The retailer has shifted its budget to make social and live streaming trigger shopping behaviour, a strategy it is continuing through the rest of the holidays.
Golf Town tees up a new normal
Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.
View from the C-Suite: Golf Town gets out of the rough
CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.
In the aisles at Golf Town
CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.
Sporting Life Group’s new CMO on leading two sport retail icons
Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.
Lessons from abroad: The agile storyteller
What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.
Frederick Lecoq joins Golf Town
The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.
Going live with Sport Chek
The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.
Sport Chek’s on-the-fly Olympic strategy
Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.
Shopper Marketing Forum: Highlights from day one
A house doesn’t make a home, and other key takeaways from yesterday’s event.
Sport Chek slows down
The retailer’s “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Sports Experts’ new direction
The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
