Articles Tagged ‘Fuse Marketing Group’

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The problem with direct

Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.

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TrojanOne increases its creative talent

Growing client relationships have led to five new hires and expanded duties for one CD.

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Fuse hires experiential vet

Boom! Marketing founder Nicole Gallucci will attempt to bolster the agency’s experiential marketing offering.

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CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

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Fuse fills two senior roles

A new digital leader and an account-side promotion come after strong business growth at the agency.

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Cisco’s STEM gameplan

The global tech provider is using sports videos to engage kids with math and science as part of its Pan Am Games sponsorship.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

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Interac asks students to get creative

The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.

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Fuse hires new creative director

Former Draftfcb VP/CD Patrick Weir joins the independent Toronto shop in the same role, bringing with him Dima Zelikman and Heather Kinoshita as his first hires.

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Fuse hires two and promotes two more

The agency has three new associate CDs and turned an intern into a copywriter.