Articles Tagged ‘Fuse Marketing Group’
The problem with direct
Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.
TrojanOne increases its creative talent
Growing client relationships have led to five new hires and expanded duties for one CD.
Fuse hires experiential vet
Boom! Marketing founder Nicole Gallucci will attempt to bolster the agency’s experiential marketing offering.
CIBC’s strategy to stand out
The financial co has refreshed its branding after hearing that consumers see all banks as alike.
Fuse fills two senior roles
A new digital leader and an account-side promotion come after strong business growth at the agency.
Cisco’s STEM gameplan
The global tech provider is using sports videos to engage kids with math and science as part of its Pan Am Games sponsorship.
Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
CASSIES Gold: Canadian Tire breaks records from a cold start
The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.
CIBC says relax
The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.
Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
Fuse hires new creative director
Former Draftfcb VP/CD Patrick Weir joins the independent Toronto shop in the same role, bringing with him Dima Zelikman and Heather Kinoshita as his first hires.
Fuse hires two and promotes two more
The agency has three new associate CDs and turned an intern into a copywriter.
