Articles Tagged ‘gaming’

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Secret Location game plays PR, R&D and pitch roles

The Toronto-based transmedia company launches a game that will serve as its digital R&D sandbox, where they can test new technologies and storytelling techniques.

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Couponing for a new generation

Through gamification, businesses such as Kiip and Coupon Quest are bringing a fun element to dishing out rewards.

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Ubisoft strums real guitars on tour

The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.