Articles Tagged ‘Gary Vaynerchuk’

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

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In search of Nerd Marketers

Pound & Grain’s Jackson Murphy on understanding the realities of the moment…not just the possibilities of the future.