Articles Tagged ‘Gay Lea’

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Blackjet named AOR for Gay Lea

The agency will lead creative and drive more of a connection for the co-op’s flagship brand of butter and dairy products.

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Gay Lea tells a bigger story with Bake it Forward

The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.

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Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

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Gay Lea ventures into better-for-you snacking

The dairy co-op is using a broad array of tools to bring Ivanhoe Nothing But to life in grocery and convenience channels.

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Gay Lea builds its direct strategy by reaching out to bakers hungry for inspiration

The dairy co-op premiumizes its outreach to facilitate creativity in a growing community.

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Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.

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Gay Lea Foods appoints VP of sales and marketing

Mike Renton takes over marketing duties at the recently rebranded dairy company.

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Gay Lea whips up first national campaign

The dairy company hopes a big push behind a new flavour can drive interest in a typically seasonal whipped cream category.

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Gay Lea keeps it plain to find more cottage cheese fans

After finding success with flavoured snacks, Nordica Smooth is trying to expand its market yet again.

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Nordica’s smooth operation

The brand’s new product and campaign go after those who aren’t yet fans of cottage cheese.

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CFIG names this year’s 10 most innovative products

Kienna Coffee cups, Blue-Dot protein tea and Happy Water were among the products awarded at this year’s Grocery Innovation Conference.