Articles Tagged ‘GE Appliances’

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Brands get the ball rolling on soccer strategies

With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.

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GE Appliances is kicking its soccer positioning up a notch

Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.

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GE Appliances makes National Laundry Day more interesting

How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.

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GE Appliances gets on Google Assistant

The company builds control of its connected appliances directly into the AI-powered platform.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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GE picks No Fixed Address as digital AOR

Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.