Articles Tagged ‘GE Appliances’
GE Appliances makes National Laundry Day more interesting
How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.
GE Appliances gets on Google Assistant
The company builds control of its connected appliances directly into the AI-powered platform.
In the kitchen with Bob Park
How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on
GE Appliances is following a new digital path
The newly-acquired home appliance company has a new brand to build online.
GE picks No Fixed Address as digital AOR
Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.
