Articles Tagged ‘GE Appliances’
Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
GE Appliances is kicking its soccer positioning up a notch
Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.
GE Appliances makes National Laundry Day more interesting
How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.
GE Appliances gets on Google Assistant
The company builds control of its connected appliances directly into the AI-powered platform.
In the kitchen with Bob Park
How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on
GE Appliances is following a new digital path
The newly-acquired home appliance company has a new brand to build online.
GE picks No Fixed Address as digital AOR
Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.
