Articles Tagged ‘Gene’

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Gene creates two new leadership roles

GM Michelle Tafler and ECD Julia Morra will help the agency bring a creative-focused approach to the health market.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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MedicAlert simplifies a message of confidence

The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Gene adds to its leadership

The health-focused agency creates a new client role and promotes leaders focused on design and strategy.

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Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.

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Cossette Health rebrands as Gene

Managing director Joe Dee explains how the agency’s approach has evolved and why it added a consultancy offering.