Articles Tagged ‘General Mills Canada’

Baking

Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

Pizza

Pillsbury launches a couch-worthy product

The General Mills brand brings a more snackable version of its popular Pizza Pops to market, targeting gen Z.

Cheerios

Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.

edgedad

Check it out: Edge cereal takes on masculinity

The General Mills brand puts a twist on “for men”-style products in a new spot.

Lucky

Lucky Charms courts midnight millennial snackers

General Mills employs new crowdsourced creative in a campaign for the iconic cereal brand.

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Cheerios go gluten-free

Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.