Articles Tagged ‘General Mills’

CHEER-GENERAL-MILLS

General Mills takes its Olympic packaging digital

From Shopper Marketing Report: Cheer Cards are back for Beijing, but Cheerios is swapping scissors for QR codes.

Clorox-on-the-go-main

Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.

General Mills Canada-Pillsbury Canada and Frank-s RedHot- Team U

McCormick and General Mills team up to tempt spice seekers

Frank’s RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.

ctcshrimp

Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

buzzspoon

General Mills brings back its colour-changing spoons

From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.

grainsilos

Putting silos on the sideline

John Bradley and Carrie Bradley explain why having spent 2020 on the “fourth line” might make marketers realize their work is a team effort.

Cheerios

General Mills is ‘rebuilding’ its marketing spending

The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.

Murray-General-Mills

Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

pizza-pops

Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

GenMills5

General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

Colony

PRAOY Silver: The Colony Project holds its own

The offshoot agency has increased its staff and expanded to Montreal.

AXE_PRAISE_2

Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

PizzaPops

Pizza Pops are weird (and proud of it)

The General Mills brand embraces the odd, taking a new social approach to connect with teens.