Articles Tagged ‘General Mills’

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

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2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

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Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

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Yop’s youthful ambition

A new campaign from the General Mills yogurt brand hones in on teen activism.

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Up to the Minute: Green Giant’s new ho-ho-home

Plus: Omnicom’s new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.

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Oatmeal Crisp mans up

The General Mills brand celebrates the competitive spirit to target males.

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General Mills bets big on back-to-school

For the first time, the CPG co’s snacks, cereal and yogurt are joining forces on a back-to-school push.

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Nature Valley promotes the great outdoors

Urging consumers to “Rediscover the Joy of Nature,” the brand’s new video highlights how kids today are missing out.

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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Diamond’s new academic approach

The agency has hired Graham Candy to lead its new insights and strategy department.

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Hunter Straker wins General Mills

After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.