Articles Tagged ‘General Mills’

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

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AOY Bronze: DDB’s partner quest

From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.

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Hunter Straker adds veteran CD

Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

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General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.