Articles Tagged ‘Geometry Global’

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Kleenex’s social experiment

The Kimberly-Clark brand’s new strategy is nothing to sneeze at. It wants to bring out the caregiver in everyone to turn around the category in decline.

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Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

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How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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Shaftesbury launches a youth-focused digi agency

Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

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Verdict: Huggies and Walmart partner to win new moms

The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.

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OgilvyAction rebrands as Geometry

The name change comes on the heels of WPP’s merger of the global network with JWT Action and Grey’s G2 shopper marketing arms into a single independent agency.