Articles Tagged ‘Gerald Alvoet’

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Cannabis brands celebrate 50 years of 4/20

From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.

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Aurora hires new VP of marketing

Gerald Alvoet will help lead a CPG-inspired strategic shift at the cannabis producer.

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Jagermeister calls out its craft

A subtle design change on the outside speaks to all that goes into a bottle of the spirit.