Articles Tagged ‘giants & gentlemen’

CASSIES Bronze: Mac’s goes quirky with Froster ads
A Snapchat filter-driven campaign helped Mac’s and Giants & Gentlemen drive the best sales period for the Froster brand in five years.

CASSIES Bronze: Fisherman’s Friend tackles first world problems
The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

Assaulted Women’s Helpline drops the filter
The non-profit turns its efforts to fight domestic violence towards a younger demographic.

Fisherman’s Friend forges ahead with Suck It Up
The brand’s new online spots are part of a series that have helped it reach significant sales growth.

2017 Strategy Awards: Fisherman’s Friend gives tough love
The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

Giants & Gentlemen wins Global Pet Foods
The agency will oversee the pet retailer’s new brand positioning, in-store messaging, website and social media.

Check it out: Indie88 sticks it to the man
The Toronto radio station focuses on the little ways we “declare our independence.”

Pulling back the curtains on domestic violence
The Assaulted Women’s Helpline drives awareness for an issue that’s usually outside of the public eye.

Giants & Gentlemen wins National Ballet School
The Toronto agency will create a new brand identity for the non-profit client.

Days Inn leaps into an eclipse ad
The hotel chain capitalizes on interest around today’s solar event to build on its “Bask in the Sun” campaign.

Giants & Gentlemen wins Pusateri’s business
The agency will handle a relaunch of a Toronto grocery brand that’s hungry for expansion.

Giants & Gentlemen named AOR for Aphria
The Toronto agency will help the cannabis producer as it prepares for legalization of recreational use.

Up to the Minute: Zulu wins at AdAge awards, again
Plus, Craft PR hires new VP, Indie88 picks a new agency and more news you may have missed.

Check it out: Fisherman’s Friend gets tough
Guys used to bare-knuckle box, so you can “suck it up” when you get a cold, the brand says.

Up to the Minute: Quebec’s new digital shop
Plus: Covenant House awards Taxi, and more news you might have missed.