Articles Tagged ‘Glad’

clorox

Clorox names new VP of marketing in Canada

Melanie Plaz Casado will focus on driving sustainable, responsible growth and finding new opportunities for the company’s brands.

Yoyo1

Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

Matt 2

2019 MOY: Matt Kohler grows a greener Clorox

The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.

GLAD_StrengthTrainingProgram_2[1]

Glad turns garbage day into a workout

The latest in a series supporting the brand’s strength positioning includes a trash-inspired workout routine.

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.