Articles Tagged ‘Golf Town’

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How Golf Town is getting back on course

After a year of using digital channels to tap into the growing popularity of golf, an “anthemic” new TV spot is the next step in the retailer’s turnaround efforts.

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In Brief: COVID-19 adds to The Beer Store’s troubles

Plus, M5 will help True Hockey with growth goals as its new AOR and Mike Weir becomes the newest face of Golf Town.

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How Golf Town sustained a month-long Black Friday

The retailer has shifted its budget to make social and live streaming trigger shopping behaviour, a strategy it is continuing through the rest of the holidays.

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Golf Town tees up a new normal

Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.

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View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

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Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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Sporting Life, Golf Town merge

Fairfax has brought the banners together to create Sporting Life Group, with Frederick Lecoq taking on CMO duties.

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Lessons from abroad: The agile storyteller

What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.

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Frederick Lecoq joins Golf Town

The embattled golf retailer hires Sport Chek’s former SVP of marketing as it embarks on a turnaround plan.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.