Articles Tagged ‘Goodby Silverstein & Partners’

Future Flash blog: Brands’ low centres of gravity
On the second day of the Muskoka conference, speakers looked at why brands aren’t welcome at the consumer’s social table.

Where’s everyone going?
Yesterday came with plenty of news of creatives moving shop. Check out the new faces at Cossette, Zulu Alpha Kilo and ClarkHuot.

Less pick-up, more ROI
Heroes & Villains’ Emma Hancock makes the case for Canadian-made creative.

Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.