Articles Tagged ‘Google’
Google looks to be more accessible
A new ad, spoken entirely in Mandarin, is the company’s way of promoting both inclusivity and technical specs.
Campbell’s and CDSS campaigns win Best of Show at MIAs
A total of 19 agencies were recognized for their media innovation on Thursday.
Google spark talk about A.I. with Douglas Coupland
The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.
Google Canada hires Laura Pearce as head of marketing
Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.
Creative Report Card 2021: FCB will stop at nothing
How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.
Newspapers go blank to pressure Google and Facebook
The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.
Tech in Action: YouTube puts people in solitary confinement
The company is using its VR tech to help a prison reform group amplify its cause.
Which ads did Canadians watch most on YouTube?
Canadian work took six spots on this year’s top 10 list, which shows celebrities and humour still have drawing power.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Black Friday searches trump Cyber Monday queries heading into holidays
Canadians also still shop in-store more than than online, according to Google research.
What marketers need to know after Google I/O
The tech giant’s annual conference highlighted wider uses for AI and plans to crack down on cookies.
Strategy Tech’s most read stories of 2018
From smart homes to helping meet adoption hurdles, here’s what our readers were most interested in this year.
Google builds a gingerbread smart home
How a holiday activation fits with the tech company’s broader marketing plan for the Home smart speaker.
Google unveils top searches heading into Black Friday
The tech company crunched the data to show which brands are on Canadians’ minds.
Gadget Tracking: Assistant and Alexa get more useful
Plus, Huawei is looking to enter the AR and personal assistant spaces in North America.
