Articles Tagged ‘Gravity Partners’
Sapsucker rolls out nationally with a new sense of purpose
The water brand shifts its message to focus on sustainability, while also releasing a four-pack to fit with pandemic trends.
CASSIES Silver: Sobey’s unleashes the Christmas spirit (again)
Gravity Partners wins two awards for helping the grocer refresh a classic holiday ad.
Sobeys wants to create holiday magic with Santa’s help
How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.
Gravity and Substance strike a strategic partnership
The two agencies partner to provide English and French creative to clients, starting with location-specific work for Jameson.
Sobeys serves up new ready-made meals
The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.
Up to the Minute: Gravity adds to its leadership
Plus, a new PR shop for Toyota in Quebec and more news you may have missed.
Up to the Minute: Entertainment wins for ChizComm
Plus, hires at Gravity Partners and more news you may have missed.
Successful ‘Play a Coke’ enjoys second summer launch
The Spotify partnership returns after making market share gains in 2016.
Coca-Cola’s new ‘One Brand’ approach
A new global strategy that replaces “Open Happiness” will roll out in Canada next month.
Check it out: Coke brings back a classic
The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.
Campbell’s looks for common ground
The brand’s new “We All Soup” campaign hopes to unite soup lovers and draw in a new generation.
Campbell’s helps moms say thanks
The brand’s new social campaign acknowledges all the help that mothers get.
Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.
AToMiC Awards: Cause marketing, touching consumers across channels
Technology and risk-taking earn buzz with this crop of winners.
