Articles Tagged ‘Grey Canada’
Pringles wants to score with Canadian soccer fans
The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.
Collaborating across borders brings new work to Grey
The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.
Echoworx makes your business its business
The company is trying to get executives to listen up by speaking to them (in encrypted code) about the ROI of cybersecurity.
Grey Canada to remain intact despite AKQA merger
WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.
WSIB recreates moments worth remembering
This year’s Day of Mourning campaign turns its attention to the workplace to directly emphasize the importance of safety.
Audible.ca highlights the benefits of listening
For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.
Toronto Zoo gets ‘cheeky’ in the name of education
A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Cannes 2019: Grey wins Bronze Glass Lion
“First Shave” was one of only eight campaigns awarded in the category, while a Young Lions team wins a Bronze in Film.
Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
Cannes 2019: The Great White North lands in Outdoor
Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
Canadian Cancer Society looks past the disease
The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.
Grey Canada restructures leadership team
The agency’s global ECD takes the creative reins to move to a more “borderless” model as Helen Pak and Joel Arbez depart.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
