Articles Tagged ‘Grey Canada’
WSIB recreates moments worth remembering
This year’s Day of Mourning campaign turns its attention to the workplace to directly emphasize the importance of safety.
Audible.ca highlights the benefits of listening
For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.
Toronto Zoo gets ‘cheeky’ in the name of education
A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Cannes 2019: Grey wins Bronze Glass Lion
“First Shave” was one of only eight campaigns awarded in the category, while a Young Lions team wins a Bronze in Film.
Cannes 2019: Canada gets eight mentions in Craft and Entertainment Lions
Jam3, Grey, Leo Burnett and Lg2 are among the shops to add to their shortlist tallies.
Cannes 2019: The Great White North lands in Outdoor
Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.
Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
Canadian Cancer Society looks past the disease
The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.
Grey Canada restructures leadership team
The agency’s global ECD takes the creative reins to move to a more “borderless” model as Helen Pak and Joel Arbez depart.
AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
A challenging campaign for the Special Olympics
The sports organization celebrates its 50th birthday by highlighting the accomplishments of its athletes on and off the field.
Eight Health Lion noms for Canada
Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.
Grey named AOR for Canadian Blood Services
As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.
What have unions done for you?
NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
