Articles Tagged ‘Grupo Bimbo’

Bimbo Canada Legacy Wall

Grupo Bimbo bakes truth and reconciliation into its corporate culture

Marked by a “legacy space” in its new HQ, the company is looking to take action with the help of the Gord Downie & Chanie Wenjack Fund.


Dempster’s launches Brioche Style Pull-Apart buns

The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.


Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.

image001 (4)

Pigeon Brands expands to Mexico City

The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.


Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.