Articles Tagged ‘GTAA’

CASSIES Gold: Amex turns envy into instant sales
From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.

CIBC says relax
The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

Toronto Pearson takes off
With Pamela Griffith-Jones in the cockpit, the GTAA launches a new brand strategy it hopes will turn the airport into a must-visit destination.