Articles Tagged ‘Gucci’

Harry Rosen

Luxury retailers approach uncertainty with a level head

Holt’s and Harry Rosen aren’t ready to call it a recession just yet. Here’s how they’re hoping for the best while preparing for the worst.

Events in the metaverse work if there is a sense of
authenticity and if they’re executed in a fantastical way, say experts; In true Nike and Gucci fashion, both brands dropped limited-edition goods.

The fundamentals of metaverse marketing

Whether you’re selling loot or opening digital bars, users still expect authenticity from their virtual worlds.

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Hot trends to cool earth

Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.

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Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.

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Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.