Articles Tagged ‘Harvey’s’

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Harvey’s wants you to be the boss of your burger

The pandemic left many feeling powerless, so the QSR’s new campaign is its way of giving consumers back some control.

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Why Recipe Unlimited is expanding off-premise restos

Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Harvey’s picks Giants & Gentlemen

The agency will work with Recipe Unlimited’s in-house team to tap “latent brand equity” in upcoming campaigns.

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Harvey’s adds plant-based Lightlife burger to the menu

The QSR gives customers a second vegan-friendly option by partnering with a brand that has a Canadian connection.

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Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Throwback Thursday: strategy in 2002

For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.