Articles Tagged ‘Heather Clark’

SickKids

How SickKids changed its approach to promote a lottery

The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.

sickkids-foundation-because-someone-gave-monthly_2

SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.