Articles Tagged ‘Heineken’

heineken

Brewers tap into new occasions

How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Heineken aims to ‘shake up’ thinking with new shop

Sid Lee will debut new work in May, including creative that “isn’t part of a traditional advertising model.”

Molson

Molson Coors names new PR agency

Citizen Relations will handle media and influencer relations across several key brands, following a competitive review.

Gun

Is the newest stunt no stunt at all?

Creative consultant Karen Howe on why it might be time to retire stunt-vertising.

Dos Equis

One awarded Dos Equis

The win adds to the agency’s Heineken portfolio and will see “The Most Interesting Man in the World” again deployed in Canada.

HeinekenStrategy4

Heineken gets behind the turntable

To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.

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Social media marketing is dead

…and other highlights from millennial ad guy and author Jeff Fromm ahead of his ICA chat next week.

TT front page

Throwback Thursday: strategy in 1991

For our 25th anniversary, we’re travelling through time. In ’91, hot topics were the recession and cross-border agency wars.

Calling out lovers and haters

Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.

Hacked ATM 2

Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

Heineken

Heineken breathes life into OOH

The beer brand has launched a new campaign, which aims to get people interacting with its ads.