Articles Tagged ‘Hellmann’s’

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Unilever keeps spending behind its brands steady

CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.

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CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

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Unilever ‘heavily’ increasing investment in ‘effective’ marketing

The CPG co reported continued growth in food, hygiene and premium brands in Q3.

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Hellmann’s makes a trip to mayo island

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

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Hellmann’s makes new packaging commitments

The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

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Introducing strategy’s 2016 Brands of the Year

Check out the stand-outs from this past year, plus who to keep an eye on.

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Brands of the Year 2016: Hellmann’s sustainable message

How the mayo is keeping its Real Food Movement fresh after nearly a decade.

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Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

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Hellmann’s guide to sandwich anarchy

A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Hellmann’s launches Super Bowl campaign

The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.