Articles Tagged ‘High Road’
FleishmanHillard, High Road to merge
The PR shops will combine their expertise in crisis management and digital in a move expected to close early next year.
Car2Go delves into branded content
Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.
Clarks makes a content play
The shoe brand blended old and new art forms to promote its latest line.
Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
Up to the Minute: Turo names Canadian AOR
Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.
Women’s College Hospital illuminates health gap
A new public awareness campaign sheds light on the differences between access to health care.
Narrative PR names new managing director
Former High Road president Sarah Spence joins the Bensimon Byrne shop.
‘Tis the season for agency holiday cards (part one)
From BIMM to Mosaic to Wax, here is the first in a round-up of agency goodies for the holiday season.
Amex opens up the front of the line
The company is giving entertainment perks to non-cardholders to attract new members.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
Enercare sings a new tune
The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.
Nutella hits the road
The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.
Sobeys aims to make green easy
The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.
