Articles Tagged ‘Hill + Knowlton Strategies’

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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Up to the Minute: H+K names national cannabis lead

Plus, SDI appoints a new VP and Harbinger adds a handful of new food accounts.

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Hill+Knowlton appoints national cannabis lead

Ivan Ross Vrana will lead public affairs, marketing and communications for the firm’s cannabis clients.

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Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

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Meet Maytag’s new family

The brand uses a family of eight (including six grown sons) to showcase its new appliances.

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Up to the Minute: DentsuBos’ newest client

Plus: The ACA’s new board members, free feedback from CASSIES judges and more news you may have missed.

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McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Up to the Minute: Argyle names new VPs

Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.

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Cineplex looks at the big picture

An animated short launches a new brand platform that reminds people to make time for the things they love.

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Up to the Minute: TP1 continues to grow

Plus: Human Equation adds to its C-suite, H+K grows in three offices and more news you might have missed.