Articles Tagged ‘Hill + Knowlton Strategies’

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Lotto Max delivers the sweet taste of success

Ice cream bars made to taste like the finer things in life is a continuation of OLG going experiential to connect with younger would-be lottery players.

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”

Greg Gray

Hill+Knowlton adds to its creative studio

Greg Gray has stepped into the national leadership position, one of several recent additions.

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Deloitte predicts the future grocer will be small format

Demand for local and entrenched omnichannel habits are having an operational impact on stores, including their layouts.

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How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge

The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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Up to the Minute: H+K names national cannabis lead

Plus, SDI appoints a new VP and Harbinger adds a handful of new food accounts.

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Hill+Knowlton appoints national cannabis lead

Ivan Ross Vrana will lead public affairs, marketing and communications for the firm’s cannabis clients.

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Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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KitchenAid builds its social approach

How a gingerbread recreation of Toronto landmarks fits into the brand’s social media strategy.

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Meet Maytag’s new family

The brand uses a family of eight (including six grown sons) to showcase its new appliances.

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Up to the Minute: DentsuBos’ newest client

Plus: The ACA’s new board members, free feedback from CASSIES judges and more news you may have missed.

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McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.