Articles Tagged ‘Home Depot’
The Home Depot makes a big ‘to do’ over its new platform
The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.
Hardware retailers prepare to keep being helpful
Home Hardware and Home Depot have been adapting what draws customers into their stores to the world of distanced retail.
The Home Depot picks FCB Canada
The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.
Home Depot shows the pains and gains of DIY
The home improvement retailer moves beyond humour in a new campaign for the Quebec market.
Home Depot kicks off spring with DIY know-how
A new campaign from Publicis positions the home reno retailer for a competitive season.
Check it out: Home Depot reverses homelessness
The most recent spot in support of the retailer’s Orange Door Project tells a backstory.
Lowe’s to buy Rona
What the $3.2 billion deal might mean for competitors in the home improvement space.
A job board for homeless youth
Impakt, Home Depot and Workopolis partner to create a long-term solution to youth homelessness.
Up to the Minute: One Show submission changes
Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.
Retail and e-comm take flight at MaRS
The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.
Home Depot keeps it close to home
For over a year, the retailer has been quietly working to end youth homelessness. Here’s a look inside its CSR strategy.
Which brands do Canadians trust?
Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.
Are you entertaining?
Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
Submissions for 2015 Cause + Action awards now open
Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.
Throwback Thursday: strategy in 2006
For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.
