Articles Tagged ‘Hot Wheels’

Hot Wheels Track Builder Challenge Exhibit

Mattel launches revamped global branding team

The maker of Hot Wheels and Barbie has announced a new streamlined marketing division to span the co’s global brands.

Hot Wheels Track Builder Challenge Exhibit

Hot Wheels launches an interactive exhibit

Housed in Toronto’s AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.

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TrojanOne launches WonderMakr, hires creative technologist

The experiential agency is spreading its wings with the launch of a digital technology subsidiary and has hired Garret Reynolds to support new research and innovation.

All Bran Tweet Shop1

Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.

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Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.