Articles Tagged ‘House Rules’
AToMiC Awards: Participation is king
When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.
Shopper Innovation Awards: Ikea sets the House Rules
Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people’s homes.
CASSIES Gold: Ikea’s home run
To prove it knows life at home, the retailer engaged consumers with its “House Rules.”
No, TV isn’t dead
CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.
